Category: Google Ads
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Google Ads CPC Surge: Unpacking the Inflation of Branded Keywords
The rising cost-per-click (CPC) rates for branded keywords on Google Ads present a formidable challenge for businesses trying to maintain efficient advertising strategies. This sharp increase in CPC rates, particularly prominent in sectors like legal services, reflects a significant shift in Google’s approach to revenue generation and has broader implications across industries.
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The Ultimate Guide to Google Ads Audit
Managing a successful Google Ads campaign can feel overwhelming, but it doesn’t have to be. For digital marketers, PPC specialists, and small business owners, a Google Ads audit is the key to unlocking better performance and getting the most out of your ad budget. In this guide, we’ll walk you through how to conduct a…