Category: Google

  • Google’s Unexpected Pivot: Third-Party Cookies to Stay in Chrome

    Google’s Unexpected Pivot: Third-Party Cookies to Stay in Chrome

    Google has recently announced a significant shift in its Google Chrome privacy strategy. Contrary to previous plans to phase out third-party cookies, the tech giant has decided to keep them while introducing new measures to enhance user control over browsing privacy. This decision holds considerable implications for both the advertising industry and the broader landscape…