Author: Florian
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Google Ads CPC Surge: Unpacking the Inflation of Branded Keywords
The rising cost-per-click (CPC) rates for branded keywords on Google Ads present a formidable challenge for businesses trying to maintain efficient advertising strategies. This sharp increase in CPC rates, particularly prominent in sectors like legal services, reflects a significant shift in Google’s approach to revenue generation and has broader implications across industries.
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The Ultimate Guide to Google Ads Audit
Managing a successful Google Ads campaign can feel overwhelming, but it doesn’t have to be. For digital marketers, PPC specialists, and small business owners, a Google Ads audit is the key to unlocking better performance and getting the most out of your ad budget. In this guide, we’ll walk you through how to conduct a…
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Google’s Unexpected Pivot: Third-Party Cookies to Stay in Chrome
Google has recently announced a significant shift in its Google Chrome privacy strategy. Contrary to previous plans to phase out third-party cookies, the tech giant has decided to keep them while introducing new measures to enhance user control over browsing privacy. This decision holds considerable implications for both the advertising industry and the broader landscape…